Strategic Plan

Based on changing community demographics, increasing chronic diseases reflecting health disparities by income and ethnicity, and the enactment of comprehensive health care reform that stabilizes and strengthens the local health care safety net, Natividad Medical Center will be responsive by partnering with other health care providers in the provision of integrated, comprehensive, coordinated health care that aligns health and delivery system responsibilities for all populations, extends across the continuum of care, and effectively addresses the rapidly changing business rules for the payment of healthcare services. Natividad Medical Center will achieve unprecedented quality and growth targets across key clinical service lines focusing on core clinical strengths and utilizing available hospital capacity.

By 2012, NMC will be recognized:

  • Nationally and statewide as an evolving model public safety net hospital
  • By the community as an accessible and desired resource for primary care, general medical/surgical, emergency, and women’s and children’s services
  • By both consumers and providers as a System associated with best practices, stellar outcomes, and high patient and caregiver satisfaction levels

Download and view the complete Strategic Plan: Vision 2012.


Natividad Medical Center • 1441 Constitution Blvd. • Salinas, CA 93906 • (831) 755-4111