Natividad Medical Center Press Release - June 5, 2006

Starlight Starbright Children's Foundation & Hollywood Video Donate Fun Center to Natividad Pediatric Unit
Foundation and Hollywood Video officials will visit unit on June 8th

SALINAS, CA– On June 8 at 1 p.m., Natividad Medical Center will unveil a new state-of-the-art Fun Center, donated to the Natividad Pediatrics Unit by Hollywood Video in partnership with the Starlight Starbright Children’s Foundation.
The Fun Center is a mobile, multimedia entertainment unit containing a Sharp® AQUOS™ Liquid Crystal television, Nintendo Game Cube™ system and a DVD player. Fun Centers have become a focal point of Starlight Starbright’s efforts to combat the isolation and depression experienced by sick children. Caregivers report that Fun Centers divert children during treatment sessions, are a great distraction from hospital stress and are a bright spot in the long hours of a pediatric patient’s day.

Hollywood Video and Game Crazy are proud partners of the Starlight Starbright Children's Foundation, bringing the power of entertainment to those who need it most -- seriously ill children and their families.

The Fun Center will be dedicated with the assistance of pediatric patients, eight local Hollywood Video executives, representatives from Starlight Starbright Children’s Foundation, and pediatric staff at Natividad.

“Merging technology and healthcare for the benefit of these patients in a fun and educational manner is wonderful!” says Barbara Messer, Natividad Assistant Administrator of Patient Services. “We are very grateful to Starlight Starbright Foundation and Hollywood Video for this opportunity to have one on our pediatrics unit.”

To date, more than 4,000 Fun Centers have been sponsored by companies, foundations and individuals and are being enjoyed at hospitals across North America.

Starlight Starbright Children's Foundation is a non-profit organization that transforms the lives of seriously ill children and their families through imaginative programs that educate, uplift their spirits, foster a sense of community, and help alleviate the pain and fear of prolonged illness. Starlight Starbright offers an impressive array of in-hospital, outpatient, school and home-based programs and services that touch the lives of more than 180,000 children and families each month. To learn more about the organization, visit www.starlight.org.

With a minimum commitment of $1 million, Hollywood Video is brightening the lives of seriously ill children by developing Hollywood Video Starlight Sites™, Fun Center Sponsorships, and an employee volunteer force of Community Stars. For more information, visit www.hollywoodvideo.com/communityspotlight.





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