Examples of Experience/Education/Training

 

MINIMUM QUALIFICATIONS

Will have proven track record demonstrating the following knowledge, skills and abilities: Thorough knowledge of:

• Knowledge of social media platforms, including but not limited to Facebook, Instagram, LinkedIn, X, YouTube, TikTok and other emerging digital channels.
• Social media marketing principles, content strategy, audience engagement and brand management.
• Knowledge of current social media trends, platform algorithms, and industry best practices.
• Content management systems, graphic design principles and multimedia content creation.
• Website content management, including but not limited to, content additions, modifications, and deletions.

Working knowledge of:

• English grammar, sentence structure, punctuation and spelling.

• Creating, editing, and publishing engaging content across multiple social media channels.
• Written and verbal communication with the ability to tailor messaging to diverse audiences.

Some Knowledge of:

• The laws, ruling and policies of the office to which assigned.

• Basic electronic data processing equipment.

Skill and Ability to:

• Comprehend, interpret and apply policies, rules, regulations and detailed procedures.

• Locate and verify information and use source materials.
• Review work for accuracy and procedural conformance.
• Prepare reports, keep detailed and difficult records
• Independently prepare correspondence.
• Write effectively.
• Verbally communicate information clearly and concisely to others.
• Organize and prioritize work.
• Establish and maintain effective working relationships with those contacted through the course of work.
• Operate basic office equipment.
• Understand and follow oral and written instructions.

Examples of Duties

 

SIGNIFICANT RESPONSIBILITIES OF THIS POSITION

• Performs varied technical, specialized or difficult clerical work requiring the frequent exercise of initiative, individual judgment and the application of thorough knowledge of department rules and policies.
• Responds to computer messages sent via electronic mail system and routes messages to appropriate person
• Develops and implements social media strategies that align with the hospitals’ mission, values and organizational goals.
• Identifies emerging trends, opportunities, and potential reputational risks and recommend appropriate actions.
• Creates content that promotes healthcare services, patient education, employee engagement, recruitment efforts and community health initiatives.
• Develops graphics and multimedia content to effectively communicate information.
• Designs and produce visual content that supports organizational goals.
• Evaluates visual content performance and make improvements based on engagement metrics.
• Designs marketing materials, digital ads, social media graphics, brochures, flyers, presentations, and other branded communications.
• Utilizes applicable content creation applications, such as Adobe Creative Suite, Canva Pro, or similar software.
• Reviews and modifies internal and external web pages as needed to ensure content accuracy and relevance
• Other duties as assigned

• Natividad requires that all incumbents pass a pre-employment physical/medical assessment.
• Natividad will conduct a thorough background and reference check process which includes a Department of Justice fingerprint check.
• Employees who drive on County business to carry out job related duties must possess a valid Driver License for the class vehicle driven or have the ability to provide suitable transportation that is approved by the appointing authority.
• Employees must have and show their original Social Security Card and a valid Driver License or State ID prior to the first day of work (Social Security Card is required for payroll purposes only).
• Incumbents may be required to work all shifts, including irregular hours, nights, weekends and holidays.
• Incumbents may be required to work with potentially hazardous and infectious substances.

HIRING PREFERENCE FOR VETERANS AND ELIGIBLE MILITARY SPOUSES

• If you believe you possess a disability that would require test accommodation, please contact the HR Analyst for Natividad at (831) 783-2713.
• Employment is contingent upon acceptable documentation verifying identity and authorization for employment in the United States.
• If you are hired into this classification in a parti-time (0.5-0.7 FTE) position, you will be eligible for partial flex credits (benefit credits)
• If you are hired into this classification in a temporary/per-diem position, you will not be eligible for the benefits