County Hospital Gets Personal With Name Change

  • May 14, 2018
  • County of Monterey CAO Weekly Report

It’s what most people call it – and now it is officially the new name. Natividad Medical Center has changed its name to simply Natividad.

The name change was announced this week during a special event which coincided with the opening of the Everyone’s Harvest Certified Farmers’ Market in front of the hospital.

Along with the announcement, hospital staff unveiled a new monument sign outside the facility. Here is a link to see the unveiling:

It may seem like a subtle change, but it reflects personal connections Natividad has made with the community for the last 132 years.

“Natividad is on a first-name basis with everyone in the community. Our doctors, nurses, specialists and support team members provide comprehensive care that help patients feel less vulnerable and get back on the road to healthy lives,” says Dr. Gary Gray, Natividad CEO. “From our Health Department clinics throughout the county to our community programs, we are a health care partner with purpose and impact beyond inpatient care.”

The updated name, logo and tag line of “Inspiring healthy lives” are all part of a rebranding project that has been 18 months in the making. The hospital has been working with several consultants who did market research, focus groups and community interviews, resulting in recommendations to embrace the way the community refers to the hospital as simply Natividad. Another big change that can be seen is the new, modern website, which will soon offer a full Spanish-language version.